The Federal Trade Commission has released a new report on how technology companies are increasingly using data collection and other techniques to target children and teens.
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The FTC’s How-To Guide
You’re sitting in front of your computer, and you’re about to read the FTC’s new how-to guide, “The Little Book of Tech Eats.” In it, the FTC explores the ways in which technology can be used to eat little, from the moment you’re born to the day you die.
What is the FTC?
The Federal Trade Commission (FTC) is an independent agency of the united states government that is tasked with protecting consumers and promoting competition. The FTC was established in 1914 by the Federal Trade Commission Act. Its main function is to prevent unfair or deceptive business practices.
The FTC is headquartered in Washington, D.C., and has five Commissioners who are appointed by the President of the United States and confirmed by the Senate. The Commissioners serve seven-year terms and can be reappointed for additional terms. The current Chairman of the FTC is Joseph Simons, who was sworn in on May 1, 2018.
What is the How-To Guide?
The How-To Guide provides practical guidance on how businesses can comply with the FTC Act’s prohibition against unfair or deceptive practices. The examples in the Guide are not rules, and they are not binding on the Commission. But they may help you understand how the law applies to your particular situation.
The How-To Guide is divided into four parts:
Part I – Introduction
This part of the Guide explains what the FTC Act prohibits and provides some general information about compliance.
Part II – Applying the FTC Act’s Prohibition Against Unfair or Deceptive Acts or Practices
This part of the Guide discusses specific kinds of acts or practices that courts have found to be unfair or deceptive under the FTC Act.
Part III – Advertising and Marketing
This part of the Guide gives advice on how to avoid making false or misleading claims when advertising or promoting your product or service. It also discusses special issues that apply to ads directed to children and teens, and it includes a section on “green” marketing claims.
Part IV – Financial Practices
This part of the Guide provides advice on how to avoid making false or misleading claims about financial products and services.
The Three Parts of the How-To Guide
The Federal Trade Commission has joined the growing chorus of those concerned about the way technology can negatively affect children. The agency has released a new, three-part guide that covers the potential risks and provides advice on how parents can help their children enjoy the benefits of technology while minimizing the potential negatives.
Part One: Introduction
The Federal Trade Commission has released a guide for businesses on how artificial intelligence can be used to target children, a practice the agency said can result in “unfair or deceptive practices.”
In the report, titled “BigData: A Tool for Inclusion or Exclusion?” the FTC said AI can help companies personalize products and services for children, but it also can enable companies to manipulate kids into spending more money. The agency offered examples of both potential uses.
On the inclusion side, the FTC pointed to an app that helps kids with autism develop social skills by matching them with avatars that have similar interests. The app then provides conversation starters and guidance on nonverbal communication.
On the exclusion side, the FTC highlighted a case in which a toy company used AI to market its products to children who had been diagnosed with attention deficit hyperactivity disorder. The company used data from social media educational institutions and health care providers to target ads for its products to kids with ADHD.
Part Two: The FTC’s Approach
The Federal Trade Commission has been investigating the role of tech companies in children’s lives for years. In 2012, it launched a ground-breaking study that found kids were being exposed to advertising across a variety of digital platforms, including mobile apps, websites, and online videos. The agency followed up that report with a settlement with Google in 2015 that put limits on the company’s practice of collecting and using data from young kids.
Now the FTC is back with a new report that takes a comprehensive look at the tech industry’s impact on kids. The report, released today, is divided into three parts.
Part One looks at the state of children’s privacy online and finds that despite some progress, there are still major concerns. Part Two offers the FTC’s approach to addressing these concerns. And Part Three provides guidance for parents and caregivers on how they can best protect their children’s privacy online.
The title of the report—”A Review of Children’s Privacy Issues in Today’s Technology Marketplace”}—pretty much says it all. The focus is very much on how technology companies are impacting kids, not on parents or anyone else.
Part Three: How to Comply
The third and final part of the how-to guide covers compliance. The FTC has released a how-to guide for businesses that want to comply with the Children’s Online Privacy Protection Rule (COPPA). The guide is divided into three parts. This is Part Three.
Complying with COPPA doesn’t have to be complicated or expensive. You can start by taking a look at the Rule itself and our related business blog posts. Once you have a good understanding of what the Rule requires, you can begin making changes to your website or online service.
Many companies have already taken steps to comply with COPPA. You can learn from their experience by reading our business case studies.
If you have questions about complying with COPPA, please contact us. We can help you figure out what changes you need to make to your website or online service, and we can provide resources and support as you work to comply with the Rule.
How to Use the How-To Guide
The Federal Trade Commission has released a new how-to guide called “How Tech Eats Little.” The guide is designed to help small businesses stay competitive in the digital marketplace. The guide provides tips on how to use technology to create a competitive advantage, how to protect your business from tech-related scams, and how to manage your online reputation.
How to Read the How-To Guide
The Federal Trade Commission’s (FTC) “How-To” guide is designed to help businesses and organizations develop comprehensive data security programs to protect the sensitive information they hold.
The “How-To” guide is organized into four sections:
-Developing a Data Security Program
-Improving Your Data Security Program
-Protecting Sensitive Information in Transit
-Disposing of Sensitive Information Securely
Each section provides an overview of the issues businesses need to consider in that area, as well as specific recommendations for actions businesses can take. businesses can use the “How-To” guide as a resource for developing or enhancing their data security programs.
How to Use the How-To Guide
The FTC’s How-To Guide is a simple, step-by-step guide that covers the basics of using technology to eat better and live a healthier life. The guide is designed to help you get started using technology to manage your weight, track your food intake, and get active.
The guide includes tips on how to set goals, track progress, and find support. It also includes information on some of the most popular weight management apps and devices, as well as a list of resources for more information.
So what are you waiting for? Get started today!
The How-To Guide in Action
The Federal Trade Commission has released a new guide called “How Tech Eats” which provides tips on how to avoid data breaches and protect your information. The guide includes information on how to keep your passwords safe, how to spot phishing emails, and what to do if you think your information has been compromised.
How the How-To Guide Can Help
The Federal Trade Commission recently released a new guide called “How Technology Eats Little.” The guide is designed to help small businesses better understand how technology affects their business and how they can use it to their advantage.
The guide provides an overview of the main ways that technology can impact businesses, including:
-Automation: Automation can help businesses improve efficiency and speed up processes. It can also help reduce costs.
-Data: Data can help businesses track customer behavior, understand trends, and make better decisions
-Marketing: Technology can help businesses reach more customers and promote their products and services more effectively.
-Customer service: Technology can help businesses provide better customer service and build stronger relationships with customers.
The FTC’s How Technology Eats Little guide is a valuable resource for small businesses that want to learn more about how technology can help them succeed.
How the How-To Guide Has Helped
When it comes to Technology, few are as famous as Marshmello, the masked musician who has worked with the likes of Selena Gomez, Justin Bieber, and Logic. Yet in a recent interview with GQ, theArtist opened up about how Technology has also had a significant impact on his life—specifically when it comes to his mental health.