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How Glossier Founder Emily Weiss Made Her Tech Dreams a Reality
In her new book, Into the Gloss, Glossier founder and CEO Emily Weiss shares how she made her tech dreams a reality. She provides an inside look at how she built her beauty brand from the ground up and the important role technology has played in its success.
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Emily’s Background
Emily Weiss didn’t always have her sights set on the tech industry In fact, she started her career in fashion. She interned at W magazine and then worked at Teen Vogue, Lucky, and New York magazine. It wasn’t until she started her own fashion blog, Into the Gloss, that she began to explore the tech industry
Emily’s childhood
Emily Weiss was born in 1984 in new york city Her father is Gary Weiss, a journalist who specializes in investigative reporting, and her mother is Lynn Association, an art dealer. Emily has an older sister, Alexandra, who is also involved in the fashion industry. Growing up, Emily was exposed to the fashion industry through her mother’s work, and she developed a passion for it at a young age. After graduating from high school, she attended the University of Pennsylvania, where she studied art history and psychology.
After college, Emily moved to new york city to pursue a career in fashion. She started out working as an intern at W magazine, and then went on to work at Teen Vogue and Lucky magazine. In 2010, she launched her own fashion blog, Into The Gloss (ITG), which quickly became popular among young women who were interested in fashion and beauty.
In 2014, Emily took her ITG platform one step further by launching Glossier, a beauty company that sells products that are inspired by ITG’s content and community. Today, Glossier is one of the most successful beauty startups in the world, and Emily is considered one of the most powerful women in the tech industry.
Emily’s college years
Emily Weiss studied art history and media theory at New York University. While she loved the program, she didn’t feel like it was leading her to a career that she was passionate about. After graduating, she took a year off to figure out what she wanted to do with her life. During that time, she traveled, interned at a fashion magazine, and worked as a barista.
It was while she was working as a barista that Emily had the idea for Glossier. She noticed that all of the beauty products her customers were using were expensive and high-end, but there wasn’t anything on the market for people who wanted quality products but didn’t want to spend a lot of money. She realized there was a gap in the market, and decided to create her own line of affordable beauty products.
In 2014, Emily launched Glossier with just four products. The company has since grown exponentially, and is now worth over $1 billion. Emily is proof that it’s never too late to chase your dreams- no matter how big or small they may be.
The Birth of Glossier
Emily Weiss had always loved fashion and beauty. As a child, she would play dress-up with her friends and experiment with her mother’s makeup. In high school, she started her own fashion blog. But it wasn’t until she was working as a fashion assistant at W Magazine that she realized her true calling: to make the fashion and beauty industries more inclusive and accessible.
Emily’s work experience
Emily Weiss is the founder and CEO of Glossier, a beauty startup that’s redefining the way we talk about and consume skin care products. She’s also a highly accomplished businesswoman with a long list of impressive credentials.
Before launching Glossier in 2014, Weiss was a senior fashion market editor at Vogue magazine, where she worked with some of the biggest names in the fashion industry. She then went on to work as a fashion director at W magazine, before eventually becoming the founding editor of Into The Gloss, a popular blog about all things beauty.
In 2014, Weiss decided to take her love for beauty one step further by launching Glossier, a direct-to-consumer skin care brand that’s quickly become one of the buzziest names in the industry. Thanks to Weiss’ strong vision and impeccable taste, Glossier has quickly become one of the most popular beauty brands among millennial women.
What’s even more impressive is that Emily Weiss achieved all of this before she turned 30 years old.
The idea for Glossier
In 2010, Weiss was working as the fashion director of Teen Vogue when she launched Into The Gloss, a website and blog about beauty with a focus on personal stories. The site was a hit, and in 2014, Weiss used her growing platform to launch Glossier, a beauty company that sells skin care, makeup, and fragrance products.
Glossier’s mission is to make women feel beautiful without being heavy-handed or covered in makeup. The brand’s tagline is “Beauty for real life.”
Weiss has said that her goal with Glossier is to democratize the beauty industry and make products that are accessible to all women. “We want to make sure our products look great on everyone,” she said in an interview with Business Insider. “Our goal is for our products to be selfie-ready but also IRL [in real life] ready.”
Glossier has been extremely successful since launching just four years ago. The company is now valued at $1.2 billion, and its products are sold in over 50 countries.
The early days of Glossier
In 2014, Emily Weiss was fresh out of a decade-long stint in fashion. She’d spent her twenties working atTeen Vogue, W, and Refinery29—the last as its founding beauty director. But she was ready for a change. So she started a blog.
It was called Into the Gloss, and it was about the products women use to get their skin looking dewy and perfect. She interviewed everyone from top dermatologists to beauty editors to regular women on the street about their skincare routines. And she photographed them all in their bathrooms, surrounded by their products.
Into the Gloss quickly became one of the most popular fashion and beauty blogs on the internet. And in 2015, Weiss turned it into a business: Glossier, a direct-to-consumer beauty brand that sells skin care and makeup products that are designed to make you look like you’re not wearing any makeup at all.
Today, Glossier is one of the hottest startups in the tech world It has raised over $100 million from investors like Sequoia Capital and Kleiner Perkins, and it is valued at $1.2 billion. AndWeiss is its founder and CEO.
Glossier Today
Emily Weiss didn’t start out wanting to be a beauty mogul. The founder and CEO of Glossier had always been interested in fashion and beauty, but it wasn’t until she stumbled upon a blog while working at Teen Vogue that she realized there was a whole world of independent brands and products she didn’t know about.
Glossier’s products
Glossier’s product line currently includes skincare, makeup, and fragrance products. Skincare products include face wash, moisturizers, face masks, and more. Makeup products include foundation, concealer, blush, eyeshadow, and lipstick. Fragrance products include perfume, body mist, and rollerball perfume.
Glossier’s marketing
Generating a following before you have a product is an impressive feat, but it’s one that Emily Weiss, founder and CEO of Glossier, has accomplished. The beauty company has amassed a social media following of over 600,000 Instagram followers and 34,000 Twitter followers without spending a dime on marketing. So how did she do it?
Part of the answer lies in Weiss’ background. She got her start in the fashion industry working for Teen Vogue and then as the beauty director for Into The Gloss, a website she started in 2010. During her time at ITG, Weiss built up a strong following of beauty enthusiasts who were interested in the latest trends and products. When she launched Glossier in 2014, she was able to tap into that existing audience to get the word out about her new company.
In addition to her background in fashion and beauty, Weiss is also a savvy marketer. She understands the power of social media and has used it to her advantage to grow Glossier’s fanbase. The company’s Instagram account features beautiful photography with simple captions that highlight the products’ benefits. And rather than using models or professional influencers, Glossier relies on its customers to show off its products through user-generated content (UGC). Customers can submit photos of themselves wearing Glossier products using the hashtag #glossierproud; selected photos are then featured on the brand’s website and social media accounts.
This UGC strategy has been incredibly effective in driving traffic and sales for Glossier. In fact, 20% of the brand’s website traffic comes from its Instagram account, and UGC has been shown to convert 6-10 times more than traditional advertising. By leveraging the power of social media and UGC, Emily Weiss has created a billion-dollar beauty empire.
Glossier’s growth
In just a few years, Glossier has managed to create a huge following and grow into one of the most successful beauty brands around. And it all started with a little blog called Into The Gloss.
Founder Emily Weiss started the blog in 2010 as a way to document her passion for beauty and fashion. Through her writing, she developed a loyal following of readers who were interested in learning more about the products she loved.
Eventually, Weiss realized that there was an opportunity to turn her blog into a business. In 2014, she launched Glossier, an online beauty destination that sells products that have been tested and approved by Into The Gloss readers.
Since then, Glossier has continued to thrive, thanks to its strong community of followers and its commitment to creating products that are most loved by its customers.
