- Pitching Your Story
- Creating a Press Kit
- Utilizing Social Media
- Working with Journalists
Learn how to get the best tech coverage for your restaurant by following these tips.
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Pitching Your Story
As a tech publicist, one of the most common questions I get from clients is how they can get more media coverage for their company. My first piece of advice is always the same: it starts with a great story. But what exactly makes a great story?
Find the right media outlet
To get the best tech coverage for your startup, you need to find the right media outlet. Unfortunately, there is no one-size-fits-all approach to this. The best way to figure out which media outlet is the best fit for your startup is to research the different options and then make a decision based on your specific needs and goals.
Here are some factors to consider when choosing a media outlet:
-The size of your audience
-The type of coverage you’re looking for
-Your target market
Once you’ve taken these factors into account, you should have a good idea of which media outlet is the best fit for your startup.
Write a great pitch
You’ve got a new product, and you want tech journalists to write about it. But before anyone will even consider your story, you’ll need to pitch it to them first. Usually this means sending a short email that outlines your story idea and why it’s newsworthy.
If you want your pitch to stand out and increase your chances of getting covered, follow these tips:
– Keep it short and sweet: Journalists are busy people, so make sure your pitch is clear, concise and to the point. Include all the key details – who, what, when, where, why and how – but don’t go overboard.
– Make it newsworthy: Think about what makes your story unique and why anyone would care about it. Is it timely? Does it have a local angle? Is it controversial? Don’t pitch a story just because you think it’s interesting – make sure there’s a real news hook.
– Do your homework: hastily thrown together pitches are obvious, so take the time to research the journalist you’re pitching to and their publication. Make sure your story is a good fit for their beats and that you haven’t already missed their deadline.
– Personalize your pitch: One size does not fit all when it comes to pitching. Craft each pitch specifically for the journalist you’re targeting, rather than using a generic template that gets sent to everyone.
– Be responsive: Once you send your pitch, be available to answer any questions the journalist might have. If they’re interested in covering your story, they may need additional information or quotes from you. The sooner you can get back to them, the better.
The follow up is key when pitching your story to the media. Reporters and editors are often inundated with emails and pitches, so it’s important to stand out and make sure your story is at the top of their mind. Following up can also help build a relationship with the media outlet, which can be beneficial down the road.
There are a few things to keep in mind when following up:
-Don’t be annoying – A quick follow-up email is fine, but don’t bombard the reporter with multiple emails or phone calls. This will only irritate them and make them less likely to cover your story.
-Make it easy for them – Include all the information they need in your initial pitch so they don’t have to go digging for it. If you have additional information or resources that would be helpful, include those as well.
-Be patient – The news cycle moves quickly, but it can still take some time for a story to run. Be patient and give the reporter time to do their job.
Creating a Press Kit
Putting together a press kit can be a little daunting, but it’s worth it to ensure that you’re getting the best tech coverage for your product or service. In this article, we’ll walk you through the process of creating a press kit that will help you get the most media coverage possible.
Include key information
When you are preparing a press kit for your restaurant, it is important to include key information about your business. This will help journalists write stories that are accurate and fair, and it will also help you get the coverage you want.
Some of the key information you should include in your press kit is:
-An overview of your restaurant, including its history, philosophy, and style
-A list of your awards and accolades, if any
-A menu or sample menu
-A list of your signature dishes
-High-resolution photos of your food, interior, and exterior
-A list of your restaurant’s hours and location
-Your contact information, including your website and social media handles
Make it visually appealing
Make your press kit stand out by using high-quality visuals. This means using professional photography, clear and concise infographics, and well-designed product shots. In addition, make sure your visuals are optimized for the web by saving them in a format that will load quickly.
Keep it up to date
You should keep your press kit up to date with the latest information about your app. This includes updating the screenshots, videos, and written materials to reflect any new features or changes. You should also keep an eye on the overall tone of your press kit and make sure it’s still in line with your app’s branding.
Utilizing Social Media
There are a number of ways that you can get the best tech coverage for your website or blog. One way is to utilise social media. This can be done by sharing your content on social media sites such as Twitter, Facebook, and LinkedIn. You can also create a blog and post your content there. This will help you get more traffic to your site.
Identify key influencers
In order to get the best tech coverage for your restaurant, you need to first identify key influencers. These are people who are considered experts in the field and have a large following on social media. Once you have identified these influencers, you need to reach out to them and see if they would be interested in covering your restaurant.
One of the best ways to do this is to offer them a free meal in exchange for coverage. This is a win-win situation because they get a free meal and you get free exposure.
Once you have reached out to these influencers, it is important to stay in touch with them and keep them updated on your restaurant. This way, they will be more likely to cover your restaurant again in the future.
Now that you have a social media presence for your restaurant, it’s important to populate it with content that will make your followers want to visit you in person. Great social media content is shareable, meaning that your followers will want to share it with their own networks. Since character limits on posts can make it difficult to get your message across, try using photos and videos to show off what makes your restaurant special.
If you have a new menu item, show a photo of it and tell your followers why they need to try it. You can also use social media to give people a behind-the-scenes look at what goes into running a restaurant – from food prep to decoration changes. These types of posts help humanize your brand and make your restaurant seem approachable.
When putting together content for social media, keep in mind that people are more likely to interact with posts that are positive and make them feel good. So in addition to showing off your food, try to capture the atmosphere of your restaurant and the feeling people get when they visit you.
Hashtags are a great way to get your restaurant’s name out there, and to connect with potential diners who are interested in trying new things. When you use relevant hashtags, your tweets and posts will show up in searches for those terms, giving you valuable exposure to a wider audience.
Popular food hashtags include #foodie, #foodporn, #nom, #yum, and #dinner. You can also use location-specific hashtags to reach people who might be looking for restaurants in your area, such as #nycrestaurants or #sfrestaurants. And don’t forget about popular hashtags for holidays and special occasions like #mothersday or #valentinesday.
In addition to using relevant hashtags, you should also make sure to tag other businesses and influencers in your posts. This is a great way to build relationships with other businesses in your industry, and it might even lead to some cross-promotional opportunities down the line.
Working with Journalists
If you want to get the best tech coverage for your startup, you need to be proactive and work with journalists. This means reaching out to them, providing them with information about your company, and offering them a chance to try out your product. You should also keep an eye on what journalists are saying about your industry and be ready to respond to their inquiries.
Be responsive. When a journalist reaches out, try to answer their questions as quickly as possible. If you can’t get to them right away, let them know when they can expect a response. No one likes waiting for updates, especially when it comes to news stories.
Whether you’re working with a reporter on a breaking news story or getting your company featured in an industry round-up, understanding how journalists operate will help you get the best coverage for your tech startup.
Being professional means more than just wearing a suit (though that can help). Understanding some key journalism terms and practices will make you a more valuable source, and ultimately lead to better coverage.
Off the Record: This phrase is used to describe information that cannot be used in a story. reporters may use this phrase to gauge whether a source is worth talking to, or to get information without attribution. Journalists may also use this phrase if they want to speak candidly about a topic without fear of being quoted.
On the Record: Information that can be used in a story, typically attributed to a named source.
Background: Information that is helpful in understanding a story, but not essential to the narrative. This type of information is often used in quotes or paraphrases.
Deep Background: Information that is provided on condition of anonymity. This type of information can be used by the journalist to inform their understanding of the story, but cannot be attributed to any sources.
Embargo: An agreement between a journalist and source that allows the journalist access to information before it is made public, under the condition that it will not be published until a certain date or time.
Pitch: An email or meeting in which a journalist or PR professional tries to persuade an editor or reporter to write about a certain topic. A good pitch includes strong writing, convincing arguments and helpful background information.
Offer additional resources
In addition to the press release, you may want to include other resources that will be helpful for journalists covering your story. This could include images, videos, infographics, data sheets, or even a blog post that expands on the story. By providing additional resources, you can make it easier for reporters to write a comprehensive story that accurately reflects your brand and product.