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How to get your website and blog posts in front of an international audience by targeting specific countries in your Google Search Console.
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The Benefits of International Tech Coverage
There are many benefits to international tech coverage. First, it allows you to be one of the first to know about new products and services. Second, you can learn about new technologies and how they can be used in different ways. Third, you can get a competitive advantage by knowing about new technologies before your competitors. Finally, you can help others by sharing your knowledge about new technologies.
Wider audience
One of the main benefits of having international tech coverage is that it allows you to reach a wider audience. By expanding your reach to other countries, you can connect with more people who are interested in what you have to say. This can help you build a stronger following and increase your chances of success.
In addition, international tech coverage can also help you build credibility. When you are able to show that you are being covered by reputable outlets in other countries, it can give people more confidence in your abilities. This can lead to more opportunities and help you attract more customers or clients.
Greater potential for investment
International tech coverage provides a greater potential for investment as compared to a focus on domestic companies. For example, a 2016 study showed that 3 out of every 5 unicorns (startups with valuations of $1 billion or more) were based outside the united states This indicates that there is a wealth of opportunities for those with an eye for international tech startups
In addition, international tech companies are often at the forefront of innovation. They may be working on cutting-edge technologies that have the potential to change the world as we know it. By investing in these companies, you can get in on the ground floor of potentially game-changing advancements.
Furthermore, international tech companies tend to be less mature than their domestic counterparts. This means they may be more volatile, but also offer greater upside potential. For risk-tolerant investors, this can make them quite attractive.
Of course, there are also risks associated with investing in international tech companies. These risks include political instability, currency fluctuations, and language barriers. However, for investors who are willing to take on these risks, the rewards can be great.
Improved reputation
When a company has international tech coverage, it can improve its reputation. This is because the company will be seen as being more innovative and forward-thinking. This can lead to more people wanting to do business with the company, and it can also attract more investment.
How to Get International Tech Coverage
Many people want to get international tech coverage for their products or services, but don’t know how to go about it. There are a few key ways to get international tech coverage. The first is to make sure your product or service is newsworthy. If it’s not newsworthy, you’re not going to get coverage. The second is to target publications that are read by your target market. If you’re targeting the wrong publications, you’re not going to get coverage either. The third is to have a good story. If you don’t have a good story, you’re not going to get coverage.
Make a list of international tech media outlets
If you want your company to be featured in international tech media outlets, you’ll need to do your research and make a list of potential targets. Once you’ve compiled a list, you can begin reaching out to each outlet to pitch your story.
To get started, try conducting a Google search for “international tech news.” This should give you a good starting point for your research. Once you have a list of potential outlets, take some time to familiarize yourself with each one. What kind of stories do they typically cover? What is their audience?
Once you have a better understanding of each outlet, you can start crafting your pitches. Keep in mind that each outlet is different, so it’s important to tailor your pitches accordingly. Be clear and concise when pitching your story, and make sure to include any relevant information that might be of interest to the outlet’s audience.
With some effort and perseverance, you should be able to get your company featured in international tech media outlets.
Create a targeted media list
Creating a targeted media list is one of the most important steps you can take when trying to get international tech coverage. This list should be tailored to your specific needs and goals, and it should include only the most relevant and influential outlets.
When creating your list, be sure to consider the following:
– The reach of the outlet: How many people will see your story if it is published?
– The audience of the outlet: Is this the type of audience you’re trying to reach?
– The influence of the outlet: Does this outlet have a lot of influence in the tech industry?
Once you’ve created your list, you can start reaching out to these outlets and pitching your story. Remember, the more targeted and relevant your pitch is, the more likely you are to get coverage.
Write a press release
You’ll need more than a great product to get international tech coverage – you’ll need a great press release. Here are five tips to get started:
1. Start with a strong headline
Your headline is the first (and sometimes only) thing that journalists will read, so make it count. Aim for something punchy that sums up your story in a few words.
2. Keep it short and sweet
Nobody wants to wade through pages and pages of text, so keep your press release short and sweet. Stick to the important facts and cut out any unnecessary fluff.
3. Write like a journalist
Remember that journalists are writing for their readers, not for you. Write in an accessible style that anyone can understand, and don’t be afraid to use some humor if it fits your story.
4. Use quotes sparingly
Quotes can be a great way to add color to your story, but don’t overdo it. Pick one or two key quotes that really capture the essence of what you’re trying to say, and leave it at that.
5. Check your facts
Before you hit send, double-check all your facts and figures to make sure they’re accurate. You don’t want to risk damaging your credibility with a mistake.
Send the press release
If you want to get international tech coverage, the best way to start is by sending out a press release. A press release is an announcement of something newsworthy that has happened with your company. For example, you might want to announce a new product, or a new partnership. You can also use a press release to announce an event, such as a conference or trade show.
When you send out a press release, be sure to include contact information for someone who can answer questions from reporters. It’s also a good idea to include some high-quality photos or videos that reporters can use in their stories. If you make it easy for reporters to get the information they need, they’re more likely to write about your company.
Another way to get international tech coverage is by attending international conferences and trade shows. These events are often covered by the media, and if you have something newsworthy to show off, you may be able to generate some positive coverage for your company. Of course, attending these events can be expensive, so it’s important to weigh the costs and benefits before deciding whether it’s right for your business.
Finally, another way to get international tech coverage is by working with an experienced public relations firm that specializes in getting media attention for tech companies. A good PR firm will have relationships with key reporters and editors at major publications around the world, and they’ll know how to pitch your story in a way that will get attention. Of course, working with a PR firm can be costly, but in some cases it may be worth the investment if you’re serious about getting international media coverage for your company
What to Do After You’ve Sent the Press Release
You’ve written the release, found the perfect list of recipients, and sent it off into the world. Now what? The answer, of course, is that your job isn’t done yet. You need to make sure that your release gets in front of the right people, at the right time.
Follow up with the media outlets
After you’ve sent your press release to media outlets, it’s important to follow up with them. You can do this by sending an email or making a phone call. When you follow up, be sure to mention that you sent a press release and provide the name of the outlet you sent it to. You should also provide your contact information in case the outlet has any questions.
Monitor your coverage
Now that you’ve sent out your press release, it’s time to monitor your coverage. To do this, you can set up a Google Alert or use Mention or Epressly.
Google Alerts is a free service that will send you an email whenever your specified keyword is mentioned on the web. You can either set up an alert for your brand name or for the product/service that you’re promoting.
Mention is a paid service (starts at $19/month) that will send you real-time alerts whenever your specified keyword is mentioned on the web, in social media or in forums.
Epressly is a paid service (starts at $49/month) that will send you real-time alerts whenever your specified keyword is mentioned in the news.
Thank the outlets that covered you
Thank the outlets that covered you, share the news on social media, and make sure to keep your website and social media channels up to date so that anyone who stumbles upon your story can learn more about your company. If you’re looking for more international tech coverage, consider using a service like Pitchfork Media or Vogue Italia to get in touch with journalists and bloggers who might be interested in your story.
