The big tech companies are always looking for ways to stay ahead of the competition. In this blog post, we’ll take a look at some of the things they’re doing to stay on top.
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As the largest and most popular search engine, Google has to stay ahead of the curve to maintain its position. They do this by constantly innovating and expanding their services. They have also acquired many smaller companies that have contributed to their success.
Set up GSC and Bing Webmaster tools
Google Search Console (GSC) and Bing Webmaster Tools are essential for any website that wants to rank in Google or Bing. They provide valuable insights into how your website is performing, what keywords you’re ranking for, and where you might be losing ground to your competitors.
Setting up GSC and Bing Webmaster Tools is a simple process that only takes a few minutes. Once you’ve created an account and verified your website, you’ll be able to start using these powerful tools to improve your SEO.
Here’s a quick overview of how to set up GSC and Bing Webmaster Tools:
1. Go to the Google Search Console homepage and click “Start Now”.
2. Enter your website’s URL and click “Add Property”.
3. Choose one of the verification methods and follow the instructions. Once your website is verified, you can start using GSC.
4. To set up Bing Webmaster Tools, go to the Bing Webmaster Tools homepage and click “Sign In”.
5. Enter your Microsoft account information or create a new account if you don’t have one already.
6. Click “Add Site” and enter the URL of the website you want to add. Follow the instructions to verify your website with Bing Webmaster Tools.
Set up Google Analytics
Google Analytics is a free web analytics service that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin.
Google Analytics is now the most widely used web analytics service on the Internet. According to BuiltWith.com, Google Analytics is used by 53.8% of the 10,000 most popular websites as of August 2013.
Install and configure an SEO plugin (wordpress)
1. In your WordPress admin panel, go to Plugins > Add New.
2. Search for “Yoast SEO” and install the plugin.
3. Activate the plugin.
4. Go to Yoast SEO > General and configure the basic settings.
5. Go to Yoast SEO > Titles & Metas and configure the settings for your titles and metas.
6. Go to Yoast SEO > Social and configure the settings for your social media accounts.
7. Go to Yoast SEO > XML Sitemaps and generate an XML sitemap for your website.
8. That’s it! You’ve successfully installed and configured the Yoast SEO plugin.
Amazon
Amazon is one of the leading big tech companies in terms of size and revenue. But how does it stay ahead of the competition? Here are a few things that Amazon does to stay ahead.
Create an Amazon Web Services (AWS) account
You need an AWS account before you can use any of the AWS products or services. To create an AWS account, go to http://aws.amazon.com, and then choose Create an AWS Account.
AWS uses your email address to uniquely identify you as an AWS customer, and then creates an account in AWS Identity and Access Management (IAM) with your email address as your user name. However, IAM is a separate service from Amazon SES, so you’re not required to have an IAM user in order to use Amazon SES.
Set up Amazon Simple Storage Service (S3)
Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It gives any developer access to the same highly scalable, reliable, secure, fast, inexpensive infrastructure that Amazon uses to run its own global network of web sites. The service aims to maximize benefits of scale and to pass those benefits on to developers.
S3 is designed for 99.999999999% (11 9’s) of durability and 99.99% of availability of objects over a given year. To help ensure durability, S3 PUTs objects into multiple facilities and generates parity checksums for each object as it is written. In addition, S3 maintains multiple copies of all objects across multiple devices in each facility. If a failure or other issue affects one device or facility, you can access your data from another location.
Use Amazon Elastic Compute Cloud (EC2)
Amazon Elastic Compute Cloud (EC2) is a web service that provides secure, scalable compute capacity in the cloud. It is designed to make web-scale computing easier for developers. Amazon EC2’s simple web service interface allows you to obtain and configure capacity with minimal friction. It provides you with complete control of your computing resources and lets you run on Amazon’s proven computing environment. Amazon EC2 reduces the time required to obtain and boot new server instances to minutes, allowing you to quickly scale capacity, both up and down, as your computing requirements change. Amazon EC2 changes the economics of computing by allowing you to pay only for capacity that you actually use. Amazon EC2 provides developers the tools to build failure resilient applications and isolate them from common failure scenarios.
Started in a Harvard dorm room in 2004, Facebook has become the largest social media company in the world. With over 2 billion users, Facebook has a responsibility to its users to protect their data. In the wake of the Cambridge Analytica scandal, Facebook has made changes to its platform to try to regain trust from its users.
Install the Facebook pixel
The Facebook pixel is a piece of code that allows you to measure, optimize and build audiences for your ad campaigns. When someone visits your website and takes an action (like completing a purchase), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took an action after seeing your ad. You can then use this information to:
-Build relevant audiences for future ads
-Measure the effectiveness of your advertising
-Optimize your ads for conversions or downloads
Installing the Facebook pixel is easy. Here’s how:
First, create a pixel in Events Manager. Log into Facebook and go to Events Manager. Click Create a Pixel and follow the instructions to get started. If you already have a pixel, click Set Up Pixel in the top menu instead. Then, copy the code and paste it between the
tags on every page of your website that you want to track with the pixel. For instructions on how to do this, check out our Help Center. If you’re using a tag manager like Google Tag Manager or Tealium IQ Tag Management, follow their instructions for installation instead. Finally, add standard events to track specific actions that people take on your website (like adding items to their shopping cart or completing a purchase). For each event that you want to track, copy the event code snippet and paste it onto the relevant page of your website, right before the closing tag. Check out our list of standard events to get started tracking common actions that people take on websites.Use Facebook Custom Audiences
Facebook Custom Audiences is a powerful tool that allows you to target your existing leads, customers, and website visitors with ads on Facebook.
You can create a Custom Audience by uploading a list of contact information (like email addresses or phone numbers), or by installing a piece of code on your website that will track visitors and add them to your Custom Audience.
Once you’ve created a Custom Audience, you can target them with ads that are relevant to their interests. For example, if you have a list of email addresses from people who have visited your website but haven’t bought anything, you could target them with ads for specific products they were looking at.
Custom Audiences is an effective way to get more value out of your marketing efforts on Facebook, and it’s easy to set up. If you’re not using it already, start today!
Use Facebook Lookalike Audiences
A Lookalike Audience is a way to target new people who are similar to your best existing customers. Lookalike Audiences can be created from your website traffic, people who engage with your videos, and your Page fans.
To create a Lookalike Audience from traffic on your website:
1. Go to your Facebook Ads Manager.
2. Click the tool icon in the top-right corner and select Pixel.
3. Click Set Up Pixel and follow the on-screen instructions to install the Facebook pixel code on your website pages.
4. Once the pixel is installed, click Continue and select Use an existing Facebook pixel.
5. Select the pixel you want to use and click Next and then Continue.
6. Choose which events you want to track, then click Save & Continue.
7. Copy the code snippet and paste it between the
Apple
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple’s software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store, and Apple Music.
Use Apple Maps Connect
Apple launched a new service called Apple Maps Connect last week, which allows small businesses to submit their own listings to the Apple Maps database. This is a big shift for Apple, which has previously relied on third-party data to populate its maps app.
The move is part of a larger trend among big tech companies who are all trying to find ways to stay ahead in the increasingly competitive mapping space. Google, for example, has been investing heavily in its own mapping products, while Microsoft has been working on integrating Bing Maps with its Cortana digital assistant.
It remains to be seen how successful Apple Maps Connect will be, but it’s definitely a change that businesses should be aware of.
Use Apple Search Ads
Apple Search Ads is a powerful tool that allows you to place your app in front of active searchers who are looking for apps like yours. With Apple Search Ads, you can bid on specific keywords and phrases, set your budget, and track your performance over time. You can also target specific locations, devices, and demographics.
Use Apple News Publisher
Apple News Publisher is a content management system designed specifically for publishers. It makes it easy to create and format articles and helps you reach a wider audience through personalized recommendations and curated collections.
Publishers who use Apple News Publisher can also take advantage of features like Article Promotions, which allows you to feature your most important stories on the Apple News app homepage, and In-App Purchases, which lets readers buy subscriptions to your publications.
If you’re a publisher who’s looking for a way to reach a wider audience and grow your business, Apple News Publisher is worth considering.
