What When Big Tech Goes Small

What happens when big tech companies go small? We’ve seen it happen time and time again, with companies like Google and Microsoft releasing smaller, more manageable versions of their products. And it’s not just limited to software – hardware companies are getting in on the action, too.

Checkout this video:

The Big Three

There’s a reason we call them the Big Three. Amazon, Apple, and Google are the largest companies in the world, and they all want a piece of the wearable technology pie. These companies have the resources to create and mass-produce wearable devices that could potentially change the way we live and work. But they’re not the only ones.


In 2017, Amazon announced a new line of products called the “Echo Buttons.” These are small, round devices that can be used to control various smart devices in your home, such as your lights or your thermostat. The buttons can also be used to play games or to access information from Amazon’s voice-controlled assistant, Alexa.

The Echo Buttons are just one example of Amazon’s efforts to make its suite of products more accessible and user-friendly. In recent years, the company has also released smaller versions of its popular Echo smart speaker, as well as a number of other Alexa-enabled devices, such as the Echo Look (a camera that gives you fashion advice) and the Echo Show (a touch-screen device that can be used to make video calls or to watch shows and movies).

As Amazon continues to release new and innovative products, it is clear that the company is focused on making its technology more widely available and making it easier for people to use in their everyday lives.


When most people think of Facebook, they think of the social media behemoth that has over 2 billion active monthly users. But in recent years, Facebook has been on a mission to change that perception, rebranding itself as a company that’s not just about social media, but also about technology more broadly.

One way Facebook has done this is by acquiring small tech companies and startups, a strategy that has helped them stay at the forefront of cutting-edge technology. In the past 5 years alone, Facebook has acquired over 50 companies, with many of them being small startups.

Some of Facebook’s most notable acquisitions include Oculus VR ( virtual reality), WhatsApp (messaging), and Instagram (photo sharing). These acquisitions have helped Facebook branch out into new areas and stay ahead of the curve in terms of both technology and user engagement.

While some acquisitions have been more successful than others, there’s no doubt that Facebook’s willingness to buy small companies has played a big role in their continued success. As the saying goes, sometimes it pays to be big.


Google’s decision to go small is a big deal.

The search engine giant has announced a new line of “mini” devices, called the “Google Home Mini” and the “Pixelbook Go.” The two products are designed to compete with Amazon’s Echo Dot and Apple’s MacBook Air, respectively.

The Google Home Mini is a small, round speaker that can be controlled with voice commands. It costs $49 and will be available in October. The Pixelbook Go is a laptop that starts at $649 and will be available later this year.

Both devices are part of Google’s effort to enter the burgeoning market for smart speakers and laptops. And both devices underscore the company’s focus on artificial intelligence, which it believes will be the defining technology of the next decade.

The Home Mini and the Pixelbook Go are just the latest examples of how Google is trying to make its products more accessible to a wider range of users. Last year, the company released its first budget smartphone, the Pixel 3A, which starts at just $399. And earlier this year, Google launched its Nest Hub Max, a smart display that starts at $229.

The Home Mini and Pixelbook Go show that Google is serious about competing in the small device market. And they suggest that the company is betting big on AI in the years to come.

The New Big Three

Apple, Amazon, and Google are the new big three. They are the companies that are innovating and changing the world. They are the companies that everyone is watching. They are the companies that are making the future.


Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Since then, Apple has become one of the most successful companies in the world. Today, Apple is best known for its line of consumer electronics, including the iPhone, iPad, and Mac computer line.

In recent years, however, Apple has been making a big push into the enterprise market. In 2014, Apple released its first big enterprise product: the iPad Pro. The iPad Pro is a larger version of the iPad tablet that includes features designed for business users, such as a pressure-sensitive stylus and support for Microsoft Office apps.

Apple has also been working on a new enterprise-focused operating system called iOS 8 for the iPhone and iPad. iOS 8 includes a number of new features that should appeal to business users, such as better security and support for different screen sizes.

With its new enterprise products and initiatives, it’s clear that Apple is serious about becoming a major player in the business world.


Microsoft is a technology company that produces and sells a wide range of products, from operating systems and office productivity suites to gaming consoles and cloud services. Founded in 1975 by Bill Gates and Paul Allen, Microsoft is now one of the largest tech firms in the world, with a market value of over $1 trillion.

In recent years, Microsoft has made a major push into the consumer market with its line of Surface tablets and notebooks, as well as its Xbox gaming consoles. The company has also been investing heavily in artificial intelligence (AI) and cloud computing. These days, Microsoft is more than just an software company – it’s a major player in the tech industry


In recent years, Amazon has made a number of strategic acquisitions in the tech sector, positioning itself as a major player in the industry. In 2014, the company acquired video streaming service Twitch for $970 million. The following year, Amazon debuted its first smartphone, the Fire Phone. And in 2016, the company announced plans to build a brick-and-mortar grocery store chain.

Amazon’s expansion into new market sectors has not always been successful. The Fire Phone was discontinued less than one year after it was released, and the company’s grocery store plans have been delayed indefinitely. But Amazon’s forays into new areas suggest that it is intent on becoming a major player in the tech world beyond its traditional e-commerce business.

Why Big Tech is Going Small

It’s no secret that big tech companies are going small. In fact, many of the world’s largest tech firms are now investing in smaller startups. There are a number of reasons why this is happening, but the most obvious one is that it’s simply more profitable. But there are other reasons as well.

The market is saturated

In recent years, we have seen big tech companies such as Google, Facebook, and Amazon move into the hardware market with products like the Google Home, Facebook Portal, and Amazon Echo. This shift may seem strange at first, given that these companies have built their businesses on software and services. However, there are a number of reasons why big tech is going small.

One reason is that the market for software and services is becoming saturated. There are only so many people who are willing to pay for these things, and many of them already have subscriptions to multiple services. This leaves little room for growth.

Another reason is that hardware is becoming more important. The rise of artificial intelligence and the internet of things means that we are increasingly interacting with devices rather than with humans. This trend is only going to continue, and hardware will become even more important in the future.

Finally, big tech companies are going small because they want to get closer to their customers. By selling hardware devices, they can collect data about how people use their products and then use this data to improve their software and services. This data is immensely valuable, and it’s one of the reasons why big tech companies are willing to sell hardware at a loss.

So why is big tech going small? There are a number of reasons, but the most important ones are that the market for software and services is saturated, hardware is becoming more important, and big tech companies want to get closer to their customers.

They can’t keep up with the pace of innovation

The giants of the tech industry are no longer the only source of innovation. In fact, they’re struggling to keep up with the pace of change. Startups are taking on big problems and finding new ways to solve them. They’re developing new technologies and business models that are disrupting established industries. And they’re doing it faster than ever before.

That’s why big tech is going small. They’re acquiring startups, investing in them, and partnering with them. They’re also fostering their own internal startup ecosystems. By doing so, they hope to stay ahead of the curve and maintain their position as the leaders in the industry.

It’s a smart move, but it comes with its own set of challenges. Startups are often riskier bets than established businesses, and there’s no guarantee that they will be successful. But for big tech, the rewards outweigh the risks. So don’t be surprised if you see more big tech companies going small in the years to come.

They’re losing touch with their customers

The customer is no longer king, at least not to the likes of Amazon, Facebook, and Google. Once the darlings of Wall Street and Silicon Valley, these companies are now the target of antitrust investigations and public ire. The reason? They’ve become too big and too powerful. They’ve lost touch with their customers.

In the past, companies grew by expanding their customer base. Today, growth comes from getting more money out of existing customers. That’s why we see subscription models and constant upselling. It’s also why these companies are so good at collecting data on us. They use it to micro-target ads and personalized content, which keeps us coming back for more.

But there’s a limit to how much people will tolerate. We’re already seeing signs of a backlash against the Big Tech giants. There’s a new crop of startups that are focused on customer experience and privacy. And there’s a growing movement of people who are deleting their Facebook accounts or using ad blockers.

It’s time for Big Tech to go small again. They need to remember that they exist because of their customers, not despite them.

What This Means for the Future

We’ve all seen it before. The tech giants get too big, too powerful, and too out-of-touch. They become the very thing they once disrupted. And then, a new crop of startups comes along to eat their lunch. It’s the circle of life in the tech world. But what happens when the startups get too big and too powerful?

More competition

The trend of big tech companies going small is likely to continue, as the market for smart devices continues to grow. This could lead to more competition among tech companies, as each tries to create the best small devices for users.

In addition, this trend could also mean that we see more big tech companies partnering with smaller companies that specialize in small devices. For example, we might see Apple partner with a company that makes wearable tech, or Google partner with a company that makes smart home devices.

Ultimately, this trend is likely to benefit consumers, as they will have more choice when it comes to choosing the best small devices for their needs.

More niche products

In the past few years, we’ve seen big tech companies like Google and Amazon release a number of smaller, more niche products. In some cases, these are entirely new products (like the Amazon Echo) and in others, they’re smaller versions of existing products (like the iPhone SE).

There are a few reasons for this shift. First, it’s a way for these companies to reach new markets. By releasing smaller, more affordable products, they can appeal to customers who might not be able or willing to spend hundreds of dollars on a flagship product.

Second, it allows these companies to experiment with new features and technologies without having to make a major investment. With a smaller product, they can test out new ideas without risking too much money or resources.

Finally, it gives these companies an opportunity to compete in markets where they might not have been able to before. For example, by releasing a smaller version of the iPhone, Apple was able to compete more effectively in developing markets like India where many people can’t afford the high price of the flagship model.

It’s still early days but this trend is likely to continue as big tech companies look for new ways to grow their businesses. We can expect to see more niche products being released in the future as these companies try to reach new markets and experiment with new ideas.

More M&A activity

One of the most interesting questions in business and technology today is what happens when big tech goes small.

The era of big tech is over. We are now in an age of small tech, where companies are defined not by their size, but by their agility and ability to move quickly. This shift has major implications for the future of mergers and acquisitions (M&A).

In the past, the biggest companies in the world were also the most acquisitive. They used their size and scale to buy up smaller companies, either to extinguish them as competitors or to acquire their innovative technologies.

Now, we are seeing a new wave of M&A activity, as small tech companies are being snapped up by bigger ones. This is happening because the big tech firms are realized that they need to move quickly in order to stay ahead of the competition. And the only way to do that is to buy small companies that have developed groundbreaking technologies.

This new wave of M&A activity is likely to pick up even more steam in the coming years, as big tech companies continue to struggle to keep up with the pace of innovation. We can expect to see more small tech firms being acquired by larger ones, as they seek to bolster their own businesses with cutting-edge technologies.

Scroll to Top