Facebook’s Mark Zuckerberg has released a new manifesto detailing how the social media giant plans to protect user data. Here’s what you need to know.
Checkout this video:
Twitter isn’t the only social media platform making changes to how it presents information to users. Last week, Mark Zuckerberg announced that Facebook would be tweaking its News Feed algorithm to show users more content from friends and family, and less from businesses and news organizations. The move was seen as a direct response to Twitter’s recent change, which allows users to choose which sources they see most in their feed.
Under the new Facebook algorithm, users will see more content that “spark[s] conversations and meaningful interactions between people,” according to Zuckerberg. That includes posts from friends and family that generate a lot of comments, as well as posts from groups that users are actively involved in. Businesses and news organizations will still appear in users’ News Feeds, but they will be demoted if they don’t encourage “meaningful interactions.”
The changes may cause some businesses to re-think their social media strategy, but there are still ways to ensure that your content is seen by your target audience. Here are a few tips:
-Encourage comments: As Zuckerberg said, posts that generate a lot of comments will be given preferential treatment in the News Feed algorithm. So if you want your business’s content to be seen by more people, make sure it’s sparking conversations. Ask questions, run polls, or post videos that encourage users to leave a comment.
-Post often: If you want your business to appear frequently in users’ News Feeds, you need to be posting regularly. The algorithm favors pages that post frequently, so aim for at least once a day.
-Use visuals: Posts with visuals are more likely to catch users’ attention than plain text posts. So if you want your content to stand out, make sure it includes an eye-catching image or video.
-Go live: Live videos are given preference in the News Feed algorithm, so if you want your business’s content to be seen by more people, go live! Livestream product demonstrations or take your fans behind the scenes of your business for an exclusive look at what you do.
What is a Tech Shield?
A “tech shield” is a simple way to help protect your online information from being accessed or used without your permission. It’s a set of privacy settings and tools that you can use to control what information you share and how you share it.
The tech shield is a set of three tools:
-The Privacy Checkup: This tool helps you review and control who can see your information, and what information is shared with apps.
-The Activity Log: This tool shows you a list of all the things you’ve shared on Facebook, and lets you control who can see each item.
-The Data Download Tool: This tool lets you download a copy of all the information Facebook has about you.
You can access all three tools by going to the Facebook “Settings” menu and clicking on the “Privacy” tab.
Setting up a Tech Shield
Here’s how you can set up a tech shield, courtesy of Zuckerberg:
1. Get a username and password for your computer. If you have an administrator account, create a new user with a different name.
2. Choose personal information you’re comfortable sharing and enter it into your computer’s settings.
3. Find the privacy settings for the websites you use most often and adjust them to your comfort level.
4. Install browser plugins or software that will help protect your privacy online.
5. Educate yourself about online security and privacy threats.
How to Tweak Your Tech Shield
On Wednesday, Facebook CEO Mark Zuckerberg took to the social network to address some of the criticisms he’s been facing lately. In light of the Cambridge Analytica scandal, in which it was revealed that data from up to 87 million Facebook users was improperly accessed by a political consulting firm, Zuckerberg has been on a public relations spree, giving interviews and testifying before Congress.
In his latest move, he announced a number of changes that Facebook will be making to better protect users’ data. Some of these changes are significant, such as giving users the ability to completely delete their history on the site. Others are more cosmetic, such as renaming the “Privacy Shortcuts” menu to “Privacy Checkup.”
Here’s a rundown of all the changes Zuckerberg announced:
-Users will be able to delete their history: Facebook will add a new feature that will allow users to completely delete their history on the site. This feature will be available in the “Your Facebook Information” menu.
-The “Download Your Information” feature will be improved: Facebook will make it easier for users to download their data from the site. The data will be downloadable in a more user-friendly format, and it will include more information than it does currently.
-A new “Privacy Checkup” feature will be added: This feature will walk users through their privacy settings and help them make sure that they’re happy with how their data is being used.
-The “Privacy Shortcuts” menu will be renamed: The “Privacy Shortcuts” menu will be renamed to “Privacy Checkup.” This change is purely cosmetic.
-More controls for developers: Facebook is making it easier for users to control what data they share with developers. Developers will now only be able to access a user’s name, profile picture, and email address when they login with Facebook, and they will not be able to access any other information without explicit permission from the user.
Overall, Zuckerberg’s tips are very helpful in protecting your online privacy and security. While some of his suggestions (like using a VPN) are more technical, others (like being careful about what you click on) are easy to implement. No matter your level of tech savvy, there are steps you can take to better safeguard your information.