Many tech firms in the united states are struggling to keep up with the demand for halal products and services. One such firm is XYZ, which makes Muslim-friendly software and apps.
Despite having a strong team of Muslim developers, XYZ has struggled to break into the halal market. In this blog post, we’ll take a look at the challenges XYZ has faced and how they’re trying to overcome them.
Checkout this video:
Introduction
In order to expand its customer base, one US tech firm decided to make its products halal. However, it soon ran into problems.
The company had to contend with skeptical customers, resistance from employees, and difficulty finding halal-certified suppliers. In the end, it was forced to abandon the initiative.
This case highlights the challenges that companies face when trying to cater to Muslim consumers. It also underscores the importance of careful planning and execution when undertaking such a project.
The Problem
When a US technology firm with a large Muslim workforce decided to go halal, it was faced with a dilemma.
The company had been providing bacon sandwiches and other non-halal food at its employee cafeteria, but now it needed to find a way to provide halal food options for its employees.
The problem was that the company’s canteen was not equipped to cook halal food, and the nearest halal restaurant was 30 minutes away.
The company considered several options, including building a kitchen to cook halal food, but ultimately decided to pay for its employees to eat at the nearest halal restaurant.
The company’s decision highlights the difficulties that US companies face when trying to accommodate Muslim employees. With the number of Muslims in the US workforce expected to grow in the coming years, more companies are likely to face similar challenges.
The Solution
The solution was to set up a new production line in Malaysia that would be certified halal by JAKIM, the Malaysian Islamic Development Department. This process was not without its challenges, as the company had to source new ingredients and find a halal-certified supplier of gelatin. In addition, the company’s existing product lines had to be segregated from the halal line to avoid cross-contamination.
The new production line was up and running within a year, and the company’s products are now sold in Muslim countries around the world. The company has also seen increased sales in countries with large Muslim populations, such as Indonesia and India.
The Result
The result was a product that was not quite halal and not quite haram, and that confused many potential customers. The company eventually pulled the product from the market and has not tried to produce a halal version since.
