- SEO Basics
- Keyword Research
- Technical SEO
- On-page and Content
- Off-Page SEO
There’s no doubt that technology can be a great advantage in many aspects of life. But did you know that you can also use it to your advantage when it comes to writing?
That’s right – by understanding how to write effective meta descriptions, you can make sure that your blog posts are more likely to be clicked on in search results.
So if you’re curious about how to use technology to your advantage when it comes to writing, read on to
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Technology can be a great way to increase traffic to your website. One way to do this is to optimize your website for the search engines. This can be done by using the right keywords and phrases, and by providing quality content.
Set up GSC and Bing Webmaster tools
Google Search Console (GSC) and Bing Webmaster tools are free platforms provided by Google and Microsoft respectively, that allow webmasters to track their website’s performance in the organic search results. Setting up GSC and Bing Webmaster tools is the first step in improving your website’s SEO.
GSC provides insights into how your website appears in the SERPs, including the average position of your website for certain keywords, the click-through rate (CTR) of your website, and the number of impressions your website receives. In addition, GSC allows you to submit sitemaps and individual URLs to be indexed, view manual actions taken against your website, and troubleshoot indexing issues.
Bing Webmaster tools provide similar insights as GSC, including Bing’s version of CTR and average position. In addition, BWT allows you to submit sitemaps and individual URLs for inclusion in the Bing index, review any malware detection on your website, and view any crawled pages that were blocked by robots.txt.
Both GSC and BWT are essential tools for anyone serious about improving their website’s SEO. If you haven’t already set up an account with both platforms, now is the time!
Set up Google Analytics
If you want to measure your website traffic, Google Analytics is a free and easy way to do it. All you need is a Google account to get started. Once you set up your account and insert a piece of code on your site, Analytics will start tracking your website traffic. You’ll be able to see how many people visit your site, where they come from, what pages they look at, and how long they stay. This information can be helpful in improving your website.
Install and configure an SEO plugin (wordpress)
An SEO plugin is a tool that helps you optimize your website for the search engines. There are many SEO plugins available for WordPress, but we recommend Yoast SEO.
To install Yoast SEO, log into your WordPress admin panel and go to Plugins > Add New. Search for “Yoast SEO” and install the plugin.
Once the plugin is installed, you will need to configure it. To do this, go to Yoast SEO > General and scroll down to the Features section. Enable the features you want to use (we recommend enabling all of them) and click Save Changes.
Now that the plugin is installed and configured, you can start using it to optimize your website. Yoast SEO will give you suggestions on how to improve your website’s title and meta tags, as well as helping you to avoid common mistakes that can hurt your rankings in the search engines.
If you want your website or blog to be successful, you need to do your keyword research. This is the process of finding the right keywords that people are searching for. You can use a tool like Google AdWords Keyword Planner to help you find the right keywords. Once you have your keywords, you need to use them in the right places on your website. This includes your website title, headings, and throughout your content.
Identify your competitors
In order to do keyword research, you first need to identify your competitors. This can be done by simply Googling your industry, product, or service. For example, if you’re a web design company, you might Google “web design company.” The results that come up are your competitors. Take a look at the ads that come up as well. These are other companies that are bidding on keywords in order to get their ad in front of users who are searching for those terms.
Once you’ve identified your competitors, take a look at their website and see what keywords they are targeting. You can usually find this information by looking at the title tags and meta descriptions of their pages. This will give you an idea of what keywords you should be targeting as well.
You can also use a tool like Moz’s Keyword Explorer to research keywords that are relevant to your industry, product, or service. This tool allows you to see how many people are searching for a particular keyword and how difficult it would be to rank for that keyword.
Conduct a keyword gap analysis
A keyword gap analysis is an important step in any SEO or keyword research project. This analysis allows you to compare the keyword coverage of your website against your competitors, and identify gaps in your keyword coverage that could be costing you traffic.
To conduct a keyword gap analysis, you will need a list of keywords that you are targeting for your website, and a list of competitor websites. You can use a tool like Google AdWords Keyword Planner or SEMrush to generate these lists.
Once you have your lists, you can use a tool like Google Sheets or Excel to compare them side-by-side and identify gaps in your keyword coverage. Be sure to look for both head terms and long-tail keywords, as both can be important for generating traffic.
Once you have identified gaps in your keyword coverage, you can take steps to fill those gaps and improve your website’s visibility in the search engines. This may involve adding new pages to your website, optimizing existing pages for better rankings, or building links to improve your authority. Whatever approach you take, be sure to track your progress over time to ensure that you are making progress towards your goals.
Find your main ‘money’ keywords
To find your main ‘money’ keywords, start by brainstorming a list of words and phrases that relate to your product or service. If you sell clothing, for example, your list might include:
Once you have your list, you can use a keyword research tool like Google’s Keyword Planner to find out how many people are searching for each term. To do this, simply enter your terms into the “Search for new keywords using a phrase, website, or category” field and click “Get Ideas.”
Google will then return a list of related keywords, as well as the estimated monthly search volume (the number of times people have searched for each keyword per month). From here, you can further refine your list by choosing keywords with high search volumes and low levels of competition.
Competition is determined by the number of advertisers bidding on a particular keyword. The more advertisers there are bidding on a keyword, the higher the competition. You can find out the competition for each keyword by clicking on the “Competition” column header in Google’s Keyword Planner.
Technology can be a great asset when it comes to SEO. By using the right tools, you can easily track your rankings, find keywords, and optimize your website. Technical SEO can also help you speed up your website and make it more user-friendly. However, it’s important to use technology wisely and not become too dependent on it.
Leverage “Inspect URL” feature in GSC
If you want to ensure that your website is being crawled and indexed properly by Google, one of the best things you can do is use the “Inspect URL” feature in Google Search Console (GSC). This will allow you to see how Google sees your website, and whether or not there are any crawl or indexation issues.
Ensure your website is mobile-friendly
Mobile-friendliness is a must in today’s world. Over half of internet traffic now comes from mobile devices, so it’s important that your website can be accessed and used easily on a smartphone or tablet. Google has even started penalizing websites that aren’t mobile-friendly, so it’s essential to make sure your site is optimized for small screens.
There are a few different ways to make your website mobile-friendly. You can use a responsive design, which means your website automatically adjusts to fit any screen size. You can also create a separate mobile version of your website that users are redirected to when they visit your site on a mobile device. And finally, you can use dynamic serving, which serves different versions of your website depending on the device being used.
Whichever method you choose, it’s important to test your website on multiple devices to make sure it looks and functions the way you want it to. You should also keep an eye on your Google Analytics data to see how users are interacting with your site on mobile devices. With a little effort, you can ensure that your website is accessible and usable for all users, no matter what device they’re using.
Check your site’s loading speed
Checking your site’s loading speed is a crucial part of technical SEO. If your site is slow to load, it will negatively impact your SEO results.
There are a number of tools you can use to check your site’s loading speed, including Google’s PageSpeed Insights tool. This tool will give you a report on your page’s loading speed and suggest ways to improve it.
Another important factor in loading speed is server response time. This is the time it takes for your server to respond to a request from a user’s browser. The faster your server responds, the quicker your pages will load.
You can improve your server response time by using a content delivery network (CDN). A CDN stores copies of your site’s content on servers around the world, so that users can access it more quickly.
Improving your site’s loading speed will require some technical knowledge and effort, but it is worth it in terms of SEO.
On-page and Content
You want to be found by potential customers when they search for keywords related to your business. This means your website should be designed and written with search engine optimization (SEO) in mind. In addition to on-page SEO, content is critical to your success. The more relevant, keyword-rich content you have on your site, the better chance you have of ranking high in the search engines.
It happens to the best of us. We get so caught up in writing content that we forget to check our title tags. Suddenly, we realize that our titles are missing, truncated, or duplicated. This can be a major problem, especially if you’re trying to rank in Google. But don’t worry, there is a tool that can help you fix this problem quickly and easily.
The tool is called On-page and it’s a free tool that you can use to check your title tags. Just enter your URL and On-page will scan your page and tell you if there are any problems with your title tags. If there are, you can fix them right away and resubmit your page to Google.
On-page is a great tool to use if you’re trying to improve your SEO. It’s simple to use and it can really help you improve your ranking in Google. So if you’re having trouble with your title tags, be sure to check out On-page.
Find and fix duplicate or missing meta descriptions
One of the most important aspects of on-page SEO is the meta description. The meta description is a short snippet of text that appears under your page’s title in the search results. It should give searchers an accurate, concise, and relevant summary of what your page is about.
Unfortunately, many pages are missing or have duplicate meta descriptions. This can hurt your click-through rate (CTR), as users may be less likely to click on a result that doesn’t have a helpful or relevant description.
You can use a tool like Screaming Frog to check for missing or duplicate meta descriptions on your website. Just enter your URL and select “Meta Description” from the “Inlinks” drop-down. If you see any pages with missing or duplicate descriptions, you can then edit the page in question and add or update the meta description.
In addition to ensuring that each page has a unique and relevant meta description, you should also make sure that it’soptimized for maximum click-through rate. This means writing a compelling description that accurately reflects what users will find on your page, and including relevant keywords when appropriate.
It’s important to use only one H1 tag per page, and it should be at the top of your content. More than one H1 tag confuses search engine crawlers, and it also dilutes the power of your keywords. If you must use multiple H1 tags, make sure they are different enough in meaning to be distinct, and that they each target a different keyword.
The goal of off-page SEO is to build relationships and create signals that point back to your website. When you do this effectively, it sends positive signals to Google that your content is valuable and worth ranking. There are a number of ways to build relationships and create signals, but the most important thing is to focus on quality over quantity.
Analyze your competitor’s link profile
Off-page SEO is the process of optimizing a website for Google with techniques that are not done on the website itself. In other words, everything that you do to try to rank higher in Google that is not done on your website is considered off-page SEO.
One of the most important aspects of off-page SEO is link building. Link building is the process of getting other websites to link to your website. The more high quality links you have pointing to your website, the higher you will rank in Google.
One way to do link building is to analyze your competitor’s link profile. You can use a tool like Moz’s Open Site Explorer to see who is linking to your competitor’s website. Once you have a list of potential link prospects, you can reach out to them and try to get them to link to your website as well.
Conduct a link intersect analysis
The first step in any effective off-page SEO strategy is to analyze your link profile and find opportunities. One way to do this is by conducting a link intersect analysis.
A link intersect analysis involves identifying a list of target websites and then finding all the websites that link to both your website and your target websites. This gives you a good idea of which websites are most likely to link to you, and it also helps you identify new opportunities.
To conduct a link intersect analysis, you can use a tool like Majestic or ahrefs. Simply enter your website and your target websites into the tool, and it will give you a list of all the websites that link to both. From there, you can start outreach to those websites and try to get them to link to you.
Target your competitors’ broken backlinks
Your competitors are your best teacher. Whatever is working for them is likely to work for you as well, and vice versa. So why not take advantage of their hard work by targeting their broken backlinks?
Broken backlinks are links that point to 404 pages or other non-existent pages. They’re essentially wasted link equity, and they present a golden opportunity for you to swoop in and take their place.
Here’s how to do it:
1) Use a tool like Monitor Backlinks to find your competitors’ broken backlinks.
2) Reach out to the webmasters who are linking to the broken pages and let them know that the page no longer exists.
3) Suggest your own page as a replacement resource.
4) Rinse and repeat!