What is a Marketing Tech Stack?

A marketing tech stack is a collection of software that marketers use to manage their work. It typically includes a mix of tools for marketing automation, content management, lead generation, and analytics.

Checkout this video:

Defining a Marketing Tech Stack

A marketing tech stack is a term used to describe the set of technology tools that a marketing team uses to execute its campaigns. This can include anything from social media tools to account-based marketing platforms. In most cases, a marketing tech stack will include a combination of paid and free tools.

What is a marketing tech stack?

In the most simplest terms, a marketing tech stack is the collection of software solutions that a marketing team uses to run campaigns and measure their performance. But it’s so much more than that. A good marketing tech stack will give you the ability to automate processes, report on results in real-time, and make data-driven decisions to improve your marketing efforts.

A comprehensive marketing tech stack will usually include a mix of solutions for everything from content creation and email marketing to website optimization and analytics. And while there is no “one size fits all” solution for every team, there are some common elements that should be included in any good marketing tech stack.

Here are some of the most essential elements of a good marketing tech stack:

-Content management system (CMS): A CMS is a software platform that helps you create, manage, and publish content. A good CMS should be easy to use and allow you to create content quickly and efficiently. Some of the most popular CMS platforms include WordPress, Drupal, and Joomla.
-Email marketing: Email marketing is one of the most effective ways to reach your target audience and promote your products or services. To do email marketing effectively, you’ll need a good email marketing platform like MailChimp or Constant Contact.
-Website optimization: To ensure that your website is performing at its best, you’ll need a website optimization tool like Google Analytics or Optimizely. These tools will help you track your website’s performance and make improvements as needed.
-Marketing automation: Marketing automation software can help you automate repetitive tasks like email marketing and social media posting so that you can focus on more important tasks. Some popular marketing automation platforms include HubSpot, Marketo, and Pardot.

The benefits of having a marketing tech stack

A marketing technology stack (MTStack) is a logical collection of independent marketing technology solutions that are complementary and integrated to enable marketers to effectively plan, execute, and measure their marketing campaigns. Having a MTStack helps simplify the process by which leads are converted into customers or users.

The benefits of having a marketing tech stack include:
-Efficiency: Enables marketers to be more efficient in their work by automating tasks and processes.
-Better Insights: Provides better insights into customer behavior and preferences.
-Increased ROI: Helps marketers increase their return on investment (ROI) by maximizing the use of resources.
-Improved Effectiveness: Helps marketers improve the effectiveness of their campaigns by enabling them to track and measure results more effectively.

The Components of a Marketing Tech Stack

A marketing tech stack is the collection of software that marketing teams use to manage their campaigns and day-to-day tasks. It usually includes a combination of third-party tools and in-house tools. A well-designed marketing tech stack can help marketing teams to be more efficient and effective. Let’s take a look at the components of a typical marketing tech stack.

The must-haves

A technology stack is the combination of programming languages, tools, frameworks, and software that hackers use to create a web or mobile application. different types of apps require different stacks. For example, a basic HTML/CSS website will have a very different technology stack than a machine learning app that uses React and Python.

The term “marketing tech stack” refers to the combination of software that marketing teams use to perform their tasks. Just like with other types of technology stacks, there is no one-size-fits-all solution for marketing teams. The needs of each team will vary depending on the size of the company, the products or services they sell, and the industry they operate in.

That said, there are some essential components that every marketing tech stack should include:

A content management system (CMS): A CMS is a software application that helps users create, edit, and publish content. WordPress is a popular example of a CMS.

An email marketing platform: Email marketing platforms offer tools for managing email lists, designing email newsletters, and sending mass emails. Constant Contact and MailChimp are two popular examples.

A social media management platform: Social media management platforms help users manage their social media accounts en masse. They offer features like scheduling posts in advance, analyzing social media analytics, and monitoring mentions and hashtags. Hootsuite and Buffer are two popular examples.

A project management tool: Project management tools help marketing teams keep track of tasks, deadlines, and progress on campaigns. They often come with features like task assignment, file sharing, calendars, and real-time tracking. Asana and Trello are two popular project management tools.

The nice-to-haves

While the must-haves are essential to any marketing tech stack, there are also a few nice-to-haves that can make your life a lot easier. These are the tools that you might not need right away, but that can be extremely helpful down the line.

Here are a few of the most popular nice-to-haves:

-A/B Testing: A/B testing is a process of testing two different versions of a piece of content or an ad to see which one performs better. This can be extremely helpful in fine-tuning your marketing strategy.
-Lead Generation: Lead generation refers to the process of generating leads, or potential customers, for your business. There are a number of different lead generation tools on the market, each with its own set of features and benefits.
-Content Creation: Content creation tools can help you easily create and manage your content calendar, write and edit blog posts and articles, and design stunning visuals for your website and social media accounts.

While these three tools are by no means essential, they can be extremely helpful in executing your marketing strategy.

How to Build Your Marketing Tech Stack

A marketing tech stack is a collection of the software tools that marketers use to carry out their tasks. It’s similar to the tech stack that a software engineer or web developer would use, but tailored to the needs of marketing. In this article, we’ll show you how to build a marketing tech stack that will help you be more efficient and effective in your marketing efforts.

Define your needs

Before you can choose the right technology for your business, you need to define your needs. To do that, consider these four questions:

1. What are your marketing goals?
2. What data do you need to track to determine whether you’re meeting those goals?
3. What processes will you use to turn that data into insights?
4. How will you take action on those insights?

Answering these questions will help you identify the specific tools you need to build your marketing tech stack.

For example, let’s say your goal is to increase brand awareness. You might need a tool to help you track web traffic and social media engagement, as well as a way to measure brand sentiment. To turn that data into insights, you might use a marketing intelligence platform. And to take action on those insights, you might use a tool like Hootsuite Insights or Sprout Social—both of which offer features that allow you to track, analyze, and act on your social media data.

Of course, every business is different, so your specific needs will vary depending on your goals and processes. But once you know what you need, you can start building your stack.

Research your options

When you’re researching your options, think about your specific needs and objectives. There are a few key questions you should ask yourself:

-What are my primary marketing goals?
-What kind of data do I need to track in order to measure success?
-What kinds of campaigns or content am I looking to create?
-Which channels will I be using to reach my target audience?
-Do I need any special features or integrations?

Once you have a good understanding of your needs, you can start looking at specific tools that can help you achieve your goals. There are hundreds (if not thousands) of different marketing technologies out there, so it’s important to narrow down your options. A good place to start is by looking at some of the most popular marketing tech stack examples.

Implement and test

As you implement your marketing tech stack, it’s important to keep in mind that no two businesses are alike. What works for one company might not work for another. It’s important to test different marketing technologies to see what works best for your business.

Once you’ve implemented a marketing tech stack, it’s also important to regularly review your stack to see if there are any changes that need to be made. Technologies change rapidly, and what worked well a year ago might not be the best solution today. By regularly reviewing your tech stack, you can ensure that you’re always using the best possible technologies for your business.

Marketing Tech Stack Examples

A marketing tech stack is a collection of software solutions that marketing teams use to execute their campaigns and measure their performance. There are many different types of marketing tech stacks, and the tools that are included in each one can vary depending on the team’s needs. In this article, we’ll provide some examples of common marketing tech stacks.

Example 1: The Growth Stack

The Growth Stack is a term coined by David Arnoux, co-founder of Twoodo, and it’s one of the most popular ways to organize your marketing technology. It’s based on the idea that there are three primary types of software you need to grow a business:

-Acquisition: These are tools used to acquire new customers or leads, such as paid advertising or lead generation software.
-Engagement: These are tools used to engaged customers or leads, such as email marketing or social media management software.
-Analytics: These are tools used to track and analyze data, such as Google Analytics or Mixpanel.

The idea is that you need all three types of software to grow your business effectively, so they should be organized into a “stack” with acquisition at the top, engagement in the middle, and analytics at the bottom.

Example 2: The E-commerce Stack

An ecommerce marketing tech stack might look something like this:
-Analytics: Google Analytics, Mixpanel, etc. to track conversions and traffic sources
-Email marketing: Drip, Klaviyo, etc. to send automated emails and newsletters
-Content management system (CMS): WordPress, Shopify, etc. to host your blog and product pages
-Payment processor: Stripe, PayPal, etc. to accept online payments
-Customer relationship management (CRM): HubSpot Sales, Salesforce, Pipedrive, etc. for sales tracking and automation

Example 3: The Social Media Stack

3. The Social Media Stack: For a company that relies heavily on social media marketing, the tech stack might look something like this:
-Sprout Social for managing social media accounts and scheduling posts
-Hootsuite Insights for analyzing social media analytics
-BuzzSumo for content research
-Canva for graphic design
-Google Sheets or Excel for reporting
This company might also use a CRM to track leads that come in from social media, and they might use a separate tool for email marketing.